On-Page vs. Off-Page SEO: What’s the Difference? - Types of SEO

 everything you need to know to get started with digital marketing. But before we begin,

Let's look at our agenda for today. First of all, we're going to start by introducing you to digital marketing here.

Why do you require digital marketing? The emergence of Trends in digital marketing.

We will discuss it. Why do you require digital marketing? The emergence of Trends in digital marketing.

The various channels of digital marketing pocketing so on and so forth. Next, we will move on to search engine optimization

where we shall discuss what is SEO and why we require it. How does it work on-page and off-page SEO

and the difference between them followed by this, we will talk about paid marketing with Google ads.

And here we shall talk about how to execute an end-to-end, paid ad campaign, and the metrics to be considered in Google ads.

Next up, we will learn about mentors of social media marketing, where you will learn about tips and tools,

used to master social media, and marketing in the fifth module, we shall talk about affiliate marketing.

And in this section, we shall discuss.

Why do you require digital marketing? The emergence of Trends in digital marketing.

How does affiliate marketing work and how do set up,

affiliate marketing as a merchant and as an affiliate moving on, we are going to talk about digital marketing strategy and planning where we shall learn about how to make an effective marketing plan going Further in this session, we will learn about how to create an integrated digital marketing campaign and finally, we will end our session with the available career opportunities

and future scope in digital marketing. We shall cover the roadmap to becoming a digital marketer.

And the most asked interview questions in additional marketing interview with this, I come to the end of my agenda, kinda , take up this time to go ahead and subscribe to us. And don't forget to hit that Bell icon to never miss an update from Eddie Rekha, too. Channel. Also, to learn more about digital marketing.

Do not forget to check out our certification training, the link to, which is given in the description box below.

So without Much Ado, let's get started over 117 million people across the globe, use the internet and more than half a million people prefer using digital marketing for promotions, advertisements, and finally sales. So hi guys, this is Vaishnava from Ada Rekha and we bring this to you, this amazing crash course on digital marketing. So this video will be your One-Stop solution for digital marketing. But before we get any further with this session, let's take a look at the agenda.

So, firstly, I'll give you a proper introduction to what digital marketing is moving on, we'll see.

What are the different channels or components, which build the pillars of digital marketing, which are mainly search engines? SEO pay-per-click or PPC, content marketing, social media, marketing, and email marketing. Moving ahead with the discussion but also take a look at what exactly Google Analytics does. And we'll take a look at the conversion rate optimization as well, as to how exactly, you can start your quest to become a perfect digital marketer.

So, let's get started with the session guys. So the term marketing is not just about promoting and advertising your products. It's a complex concept where you send a cross, the right, message to the right person via the right medium. Not talking about digital marketing.

• It is promoting your business through digital channels like the internet website email and so on.
• So digital marketing has been around us since the very beginning guys, It all started in the year 1970.
• Where Pioneer programmer Ray Tomlinson implemented, the first email program on the Artnet system ever since.
• Then there was a drastic change or the Drastic growth in the field of digital marketing.
• Now, digital marketing is becoming very popular due to the increase in the number of Internet users, mobile phone users, and digital content consumption.
• You can also put this across like this guy's digital marketing and Compass has all marketing efforts that promote your product or brand using electronic devices or majorly the internet.

It also leverages average online marketing tactics such as search marketing, email, marketing, content, marketing, social media, marketing, and mobile marketing, to connect with current and prospective customers. The major goal is to reach your customers.

So from small-scale to large-scale industries, operators, use digital marketing to promote and create awareness

about the product, generate possible leads, and also get your product sword.

Do note this, Guys, the ultimate aim is to benefit both the provider as well as the customer, okay? So this was a brief introduction to what digital marketing is.

Now, talking about the current digital marketing Trends.

Statistics also indicate that the Indian marketing traffic is expected to grow, 291 times bigger than what it was in 2005.

Now, talking about digital marketing channels are like SEO content marketing, Marketing, email marketing, and so on twenty-two percent of the entire world's population is on Facebook, and close to 50% of Instagram users or on it every day.

Now, you can imagine the scale at which digital marketing is growing right now, talking about the actual trends of the digital marketing industry.

The first thing we have is artificial intelligence.

Artificial intelligence is considered the biggest commercial opportunity for companies Industries and countries and will increase the global GDP by up to 14 percent by 2030.

This means that I will find serious competition within the next few years.

So, start getting up, guys, and have a look at how official intelligence works, and how digital marketing plays a vital role in this now, artificial intelligence is considered a cutting-edge technology and has numerous potential applications and marketing.

It is also deployed for Content marketing.

Advertising and customer service. So this is also considered one of the hottest job Trends in the market right now.

And the next current trend for digital marketing is chat. Bots chatbots will power up to 85 percent by 2020.

This AI-based technology uses Instant Messaging to chat in real time with your website, visitors, or customers.

I think most of you know how chatbots work so nowadays almost 30% of the tasks fulfilled by the Chatbots company use chart boards to provide services, like customer support, generating information, and many more with examples like Siri Alexa, becoming clear.

How a chatbot can make a difference in our lives every day.

And this chatbot is also known as a chatterbot, bought, artificial agent, and so on. And this is a software program driven by artificial intelligence which serves the purpose of making a conversation with the user in the form of text or Speech.

So many people across the globe prefer using chat pod as they're a responsive platform for 24/7 support like, I mention, it is mainly for building a conversation with the user and responding to their queries.

• It mainly helps in answering and it also helps in very accurately recalling your entire buying history.
• But most often, these are used to answer simple questions or help a user accomplish a simple task.
• So, this is also one of the latest trends in the market right now. Now, talking about video marketing video, marketing is one of the most famous, and most important market trends today, and is likely to continue for the next 5 to 10 years.

I think most of the viewers out there know the value of a video.

Also, notable factors that seventy percent of the consumers say that they have known a brand by watching its brand, and promotional videos on different marketing channels.

The marketing channels will include social media marketing, which has a very wide platform. Also, in addition to this 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.

So video plays an important role guys. Here, I can read a lot about anything that is happening throughout the world but watching a video is equivalent to reading books.

No, when I say in video marketing, YouTube is not the only way to achieve traffic. So, when you're talking about video Marketing, in terms of digital marketing, YouTube is not the only way you can achieve traffic type that plenty of ways to drive a higher engagement ratio in terms of video marketing.

As you have all the chances of making a small video post or starting a live broadcast on, either any social media platforms, like Facebook, Twitter, Instagram, and so on.

So this is also one of the latest trends in Friends of digital marketing right now and the next counts,

the biggest hit of the Year, augmented and virtual reality marketing, augmented reality, and advertisements ranked among the top applications used by marketers throughout the glue using this.

You can bring a static or unreal environment. Something that would integrate the offer with the reality of the buyer. What do I mean by offer and the reality of the Bayou? It means to say that you can experience a lot of things right in front of your eyes but just that there's a little difference between what is being offered to you.

And the reality is going to be completely different with the offer. Now, this trend is one of the top highlights of the Year 2019.

And according to statistics AR and VR worldwide Market size is expected to reach around two hundred and nine point two billion dollars in only five years.

This is a very huge amount guys. So augmented and virtual reality is going to be the future of digital marketing. Now, the next one that I have on the list is voice search.

I think most of you use smartphones and also everybody knows what our voice assistants are.

And when I say voice, search voice, search, or Google voice, search is a Google product that allows your user to use Google search by speaking on your smartphone or your computer.

That is half the device, sir. For data upon entering information on what to search into the device by speaking. So we have a lot of Technologies intertwined for this.

Also, there is something called Alexa and city, right? These make our lives very easy, you can just find any of your restaurant or any of your queries, any of your doubts, regarding any of the topics.

You can just say hello to Google or OK, Google. And just say, Alexa, find me the best restaurant or find me something to wear.

Find me a place which is very cozy and all of these, right? So this is how easy our lives are right now. So talking about this, that's voice search in the field of digital marketing hundred and eleven points.

Eight million people in the US are using voice assistants in a week and also around 31 percent of smartphone users across the world will be using a voice-activated search like CD Alexa.

And so on businesses must always Because on their marketing Outreach efforts for using voice engine optimization. This helps in letting you know, about your target audience, who might use your keyword in their voice queries.

And so on, also do focus on long, tail keywords, This is because the searches are more likely to be more specific when it comes to asking questions.

You can just ask what is digital marketing by just calling up Alexa, tell me what is digital marketing.

It will give you the top. Search engine results. So, this is how easy it is to become a guy.

And also, you can make use of this to promote your product, as well. Now, talking about the importance of digital marketing.

Why exactly do we need digital marketing? Why is it so important in our day-to-day life basis, technology?

Well, again continues to drive business in the 21st century, and is a Mastery of digital marketing.

Techniques is a pretty cool site. Well, I guess you guys are aware of the term too.

Marketing is a medium to promote your product and your business. That's right guys.

But why do we need digital marketing? What's so important? Or why do you think you need digital marketing for your business strategy

How do you think digital marketing is important?

So let me just put out a few pointers to you guys.

These are the major reason why you should have two digital marketing. So today's marketing strategy

completely depends on digital marketing.

During so when you are strategizing your business needs digital marketing plays, an important role here.

how do you create a strategy in digital marketing?

Each company has its specific set of goals but the majority of them are only concentrating on driving sales to their organizations and finding new gateways to success.

This is where the marketing strategy comes into the picture to take your company's work, more effectively. You have to take advantage of all the most valuable marketing resources and Technologies.

When I say digital marketing strategy, action plans to achieve your marketing quotes. The next important thing which will lead to great success for your organization would be the increased number of sales.

So digital marketing helps in driving more sales to your organization which in turn increases the revenue and also the pay scale. Now, the next one is it helps you run your company branding.

Your company is a must guy. So, you should be very confident about what your company is dealing with.

And also, you should know how to promote your product, promoting your product and branding, a product is a little different.

So please note guys branding, your product is making people know that your product is worth buying and also gaining the customer's trust. Now, the next one is it is easy to get familiar with the marketing channels.

So there are close to six or seven or seven to eight marketing channels available and Singing along with these marketing channels is very easy.

Well, you guys know about SEO  is search engine optimization which is used for blogs or articles that you write and email marketing is for prospective customers.

Send out a professional email to them and get a proper response, social media marketing, mainly deals with promoting a product on the social media platform and so on.

So getting along with these marketing channels is Very easy and also digital marketing helps build a better relationship with your customers or prospects. So this is actually why we take up digital marketing.

Getting people's trust building. A good relationship with them eventually leads to the growth of your organization. Digital marketing is one such platform that helps you build a better relationship with your customers. Now, the next one is better Roi's return on investment is also important.

In factor that influences, the profit of your company.

So the amount which you invest in the marketing channel or marketing medium is going to be very high, but by using digital marketing, you're going to be getting a lot back. The money, which you are going to be investing in a digital campaign or a digital marketing campaign is going to be coming back with better interest.

And also digital marketing has wider and more dynamic career opportunities.

You can be hired as a digital marketer. As for the role of SEO manager, content manager, sem specialist, and so on.

Okay, so these are the hottest job roles in the market right now guys, so grab the opportunity and seize the day, and also, the important factor, which influences, your company's growth would be appearing on the search engine result pages that are on the front page of Google.

So making a company appear on the search engine result pages is A tedious task at hand, but by using digital marketing and the techniques you will be able to make this task easy.

So, these are some notable benefits or I would say the importance of having a digital marketing team

in your organization.

• So now that you've understood what are the latest trends in the market and also the importance of having a digital marketing team or the importance of having a digital marketing campaign in your company.
• Let's move ahead and take a look at the top reasons. Why? Why you should learn digital marketing.
• It has a variety of career opportunities.
• Digital marketing gives you a huge scope and a multitude of job options right in front of you, a recent report.
• Also states that there are over 75,000 job listings on the very famous job board in that is indeed.com.

Also, do not guys. This field is in high demand as many digital marketers start with a salary range of 45 thousand US dollars.

Unlike other fields, digital marketing has a lot of opportunities for freshers as well as experienced candidates, not only in terms of jobs, but also you can earn as a freelancer, and digital marketer, and make some awesome amount out of it

This field is evolving and hence it creates a lot of opportunities for freshers and experienced professionals.

If you're out there looking for a job in the field of digital marketing, now is the right time to start preparing yourself.

And also, the most important part is, it is easy to start a new creative business project.

You can easily create your project by making use of very, commonly used platforms such as YouTube, blog creation, and affiliate marketing.

These are a part of digital marketing guys. So, once you understand how this works, you know, where to put in more effort, which marketing channel you should refer to reach your target audience, and so on.

And in addition to this, you'll also have enough knowledge about optimizing your blog and the marketing channel of your choice. So your audience can find you.

So this is like you do something for recognition but in return, you get a lot of trust.

So this is like a chain reaction.

Now once people know about your project and also have a variety of career opportunities, it is easy to generate results and the digital sales funnels on social media platforms, like Facebook, Instagram, LinkedIn, and many more are responsible for driving good traffic.

Your website, these applications even involve advertising your product.

When a user lands on your website many tend to browse more than just the webpage that you land them on.

Once they click out the webpage that you land them on, you probably lost the potential customer lead

that you could have to follow up on generating leads from the sales. 

How to Funnel is actually a very difficult task

keep hold of how your customer is going through your videos or blogs or your Content that you create and also do answer all the queries that they have about any of the problems that they're facing.

It is easy to drive traffic to your website from digital markets.

Once you shift your focus to digital marketing, there is no turning back guys.

The reason behind this is having a website and letting the audience know about your product, or service is a very difficult task.

And with digital marketing, this is definitely made easy as this plays a major role in, Generating good traffic to your website.

You will have all the opportunities to convert them into sales. Now, the next is the digital skills Gap.

There's an enormous demand for people with digital skills especially soft skills for those under the income bracket so sticking with ongoing scope in this area.

Even if you're not completely tacky, you'll have to look at the foreseeable future of digital marketing. The skills Gap actually refers to the difference between the skills required.

For a particular job. And this kills the person who actually possesses the skill Gap is responsible

for not being able to perform a complete job.

So using digital marketing you can upscale your learning or knowledge about trending technology. Now the next major reason is versatility.

Once you master the top skills for the role of a digital marketer, you'll have a lot of exposure to the broad set of skills.

This makes it easy to change your focus later if You decide to switch to a different specialization.

The actual fact is if you choose a career path, a specialization in the field of digital marketing, and then decide to provide later, you're likely to need a little training in order to make the switch also, you could work under any specific domain of digital marketing.

This can keep your skills sharp and your work. Very interesting in this sense. You can upgrade existing skills while still learning new ones, but also staying the same. I'm in the field of digital marketing.

There are plenty of choices and ongoing learning opportunities where different skills fit together in different ways.

And the next factor, which influences the need for digital marketing as this field is evolving.

This is an evergreen field that is always evolving. Digital marketing is one such field where you'll find something new to learn and follow you'll find it interesting and gives you the freedom to be more creative in terms

of creating a master plan. That is a master digital marketing plan.

It is going to help whether you're taking the lead on the initiatives or not.

Since there is a variety of Specialists working in a given agency. You'll also be working alongside professionals with a variety of backgrounds and new strategies.

So, get your hands dirty with this amazing digital marketing field right now.

One major factor which always people look for, is how to stay Updated with the current trends and how to stay ahead of our competitor's adapting, digital marketing to your organization is a must guy, by doing this, lets, you know, your own company and also your prospect's interest even though you make good content and beautiful designs.

Your website might still end up not getting enough leads.

This is possible. This is like reality, right? This might also be because you don't know about the current market trends.

So unless you're Up to date with the current market trends and also try to adapt them in your company.

You'll have a rough time planning your strategy.

So digital marketing is one such way through which you can always be one step ahead of your competitors. Now, the next major factor, which eventually increases the growth rate and also the job opportunity would be having a good certification course, having a digital marketing certificate is definitely going to help you get better job opportunities. Opportunities in this domain.

Also, 60% of the professionals, feel that online certifications have helped them a lot.

Mastering this amazing technology, let's move ahead and take a look at the components or sometimes, which is referred to as the channels or types of digital marketing.

But before you can actually start your selection process to identify the best digital marketing tools, you must always be familiar with the various channels that are available.

So conventions are mainly five to six channels of digital marketing.

So the first one on the list that we are going to be discussing would be search engine optimization or say SEO.

So almost all people using the internet are familiar with and are making use of search engines to look for anything that is promising and worth searching for, in fact, up to 93 percent of online experiences happen to people, who usually Begin by using the simple search engine.

People use search engines to look for information regarding a product or brand or service, it is also stated that 60 percent of search engine users. Find a local business to satisfy the particular need.

So SEO is basically the process of optimizing content technical setup and the reach of your website.

So that your pages appear on the top of the search engine result Pages for any specific keyword.

The major goal is to attract visitors. Your website when they search for products or Services related to your business, is going to profit the visitor as well as the business because the number of views that you get is directly proportional to the number of Revenue or the number of sales that your company deals with.

Also, a fun fact to note here is WordPress users alone.

Published over 2 million posts. Every day this comes out to approximately 32 blocks every second.

So this means that the user these are publishing over 216 blog post, while you're still watching this video.

Also, even on this block creation sector, I would say we spend around two to three hours, and also it might go up to maximum fires when you're writing a Blog.

This is because we are well aware of the fact that I should make Content appropriate. And very appealing, it takes time to make it good, make it promising and also give a sales pitch.

So now that you've understood what exactly is a search engine. Optimization. Let's take a look at a few key points to note while you're optimizing your content.

So first that I have on the list is optimizing your content.

So try to Target business analysis here, you need to be sure about whom to Target and how to Target you might find people with relevant tastes and thirst but they wouldn't be convinced by the type of content you create. So try to Target the Right audience.

The keyword also plays a major role in better content creation guys.

This is basically Ammar. The development of a prioritized list of Target search items that are related to your customer base and market segments.

So, do note that guy's keyword. Also is important for search engine optimization.

Now, the next thing is web analysis, web analysis helps in analyzing visible text and code to determine how well you're positioned for search engines.

Alright? Now, the next way to optimize your content is p-word. Is that as I mentioned, keywords, play a major role in better content.

Creations keywords are the targeted list of topics that are related to your customer base do review competitive lists and other pertinent industry sources to get a hold ,

what are the keywords which are ranking?

Also, check for how many websites are competing for each keyword and prioritize keywords and phrases plurals singulars, and misspellings, okay? So keep a note of these Guys and also long keywords, which will help you rank more, and do check for search volume, guys.

This helps if you want to know how many people are looking for content based on your business.

Now, once you know this, you should know how to rank your keyword. So, Google ranking plays a major role in creating traffic and generating possible leads. So check for your content every month to see where exactly it is positioned.

So this was about keyword research. Now, the To way to optimize your SEO is by optimizing your content

and creating a proper lens title.

Also, it should be keyword-based as these established page team and direction for your keywords, use meta, descriptions, or meta tags that help in providing the user.

The gist of what is the article about. So, these are the ways you can optimize your content using SEO.

So now that you've understood the different ways to increase traffic.

Traffic. Let's take a look at the different types of CO in use. So we mainly have three types of SEO in use.

So the first one on the list is a white hat. SEO.

White hat is the most popular SEO technique that utilizes methods and techniques to improve. Search engine. Rankings of a website, it carries less risk and tends to deliver lasting and compounding value.

Over time, it adheres to That Master's guidelines, guys.

So this promising Lee follows the guidelines of Google, whereas we have something called black hat SEO, which exploits, the various weaknesses in the search engine algorithms to get higher rankings, it is also not in accordance with the SEO guidelines set, by Google search engines.

And using these techniques, you can expect unpredictable quick but short-lasting growth in results.

So this is going to help you guys in A way, but it is not going to be there permanently.

This is a temporary sixes, which is going to be achieved.

So, white hat, SEO is the legal, and proper way to promote or create content. But black hat SEO is something that is illegal, and also it gives you results that do not last long.

The next one on the list is the gray hat, SEO grey hat, SEO is neither black nor white, but it rather combines both it is a transformation from the Black hat, SEO to the white hat, and vice versa.

So this was about to brief introduction to, what is SEO optimization. Now, moving on, let's take a look at pay-per-click, which is also called PPC for the shot.

Refers to the sponsored results on the search engine result pages or strp.

PPC ads are visible flexible and effective for many different types of organizations with paid search.

You only? Pay when your ad is clicked. So these are basically the ads that are present on top whenever you search for a particular keyword. So, essentially, this is the way of buying visits to your website rather than attempting to earn those visits.

Organically SEO is organic marketing and pay-per-click is your spending money on that ad to get a click or to get people to buy your product. Search engine advertising is one of the most popular forms of PPC.

Now you So, I've had this thought when I see as what kind of ads am I going to be seeing? These are nothing but Google ads or formerly called, Google AdWords.

PPC is, commonly associated with the first Tire search engines,